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Landing your first job in digital marketing can be challenging without proven work experience. However, a perfect resume for the digital marketer can be a helping hand in getting the job.
As a fresher, your resume needs to depict how strong your concepts are in the field, what certification you have, and what tools you are good at operating.
Whether you are a recent graduate or shifting your career to digital marketing, showcasing a thoughtfully made resume is essential.
A resume acts as a first impression to get the job and decides whether you can sit in the interview.
In this blog, we will discuss ten tips to create the perfect digital marketing resume for a fresher.
Adding on to that, we will also tell you what hard and soft skills will make you stand out as a digital marketer.
We will provide you with action verbs you can use in your resume, which makes it more dynamic, and we will also offer two sample resumes of digital marketers.
10 Tips to Perfect Digital Marketing Resume for Fresher
#1 Make Your Resume Shine with Metric-Driven Results
Adding real numbers and stats to your resume can make you stand out from other applicants.
Don’t just list your responsibilities – quantify your actual accomplishments.
The quality of the metrics you put down also matters.
Showing the amount of work through numbers, creating 20 backlinks in a day, scheduling ad posts for the week in advance, etc., doesn’t make sense.
Instead, if you show a percentage change in results, you make an impression with your performance make an impression.
Everyone wants results, and if you appropriately write the positive results, that really adds up to your resume.
What percentage of increase in social media followers did you achieve? How much website traffic or email subscribers did you grow?
Numbers demonstrate tangible impact.
Here is an appropriate optimized example to write work experience for a digital marketer.
Content Writer Internship
06/2020 – 12/2020
- Created over 50 pieces of original content, including blog articles, social media posts, and emails that generated over 5,000 impressions.
- Managed and grew company social media accounts by 30%, engaging new audiences through compelling content creation and implementation of social listening tools.
- Performed in-depth keyword research and optimized website content, improving website traffic by 20% and securing a top 3 ranking for 10 target keywords.
Digital Marketing Intern
08/2020 – 12/2020
- Created and managed social media content calendars for Instagram, Twitter, and Facebook
- Developed and executed targeted Facebook and Instagram ad campaigns, resulting in a 10% increase in website traffic.
- Assisted in the management of the company’s email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
#2 Show How You Can Help Them Achieve Their Goals
Do your research to understand what goals and pain points the company you’re applying to has.
Then, consider how your skills and experience can help them address those pain points.
If their significant objective is lead generation, talk about how your work with SEO, email marketing, and landing pages can get them more qualified leads. Show them you’re a strong match.
#3 Make Your Resume Visually Attention-Grabbing
Let’s get real – recruiters only glance at each resume briefly. It would be best if you formatted it so that it catches their eye and is easy to scan.
Strategically use whitespace, bullet points, stylized headers, and subtle design elements like lines or icons to draw them to important info. Please don’t make them work too hard!
Generally, a Single page is the ideal size. Try to cover all the essential aspects related to the job on a single piece of paper.
#4 Keep It Simple and Streamlined
Avoid big, dense paragraphs full of text. Be concise and communicate details clearly in as few words as possible. Cut out redundancies.
Spell out acronyms. Show you can convey complex information in a simplified way they can grasp quickly. That’s the kind of communication skills that will impress!
#5 Proofread so Typos Don't Tank You
A few typos or grammar errors on your resume can tank your chances. Carefully proofread every sentence and run spell check before submitting.
Ask a friend to review it, too – they can catch things you might miss! If you apply online, turn off autocorrect so it doesn’t sneak mistakes in. Those details matter.
#6 Craft a Compelling Objective Statement
Don’t just copy-paste some generic objective statement. Take a couple of sentences to explain how you’re uniquely positioned to deliver real value in the specific role based on the skills and experience outlined in your resume.
It’s your chance to hook them in – take it!
#7 Show You Have a Solid Online Presence
A few links give recruiters a better idea of who you are beyond the resume. Add a link to your professional portfolio site showing your work and achievements.
List any profiles like LinkedIn that highlight your background, too. It demonstrates tech-savviness.
#8 Experience Comes in All Shapes and Sizes
You may not have years of traditional experience yet. But think about class projects, clubs, freelance work, internships, or volunteering where you gained relevant skills.
Highlight your motivation to learn on the job quickly. Companies are looking for your potential, too!
#9 Craft a Compelling Cover Letter
A good cover letter expands on why you’re a fantastic fit for the specific job and company based on examples.
Keep it short but compelling. Please do your research to really understand and address their needs directly. It’s your secret weapon before they even look at the resume!
#10 Strategically Show Off Your Credentials
Relevant certifications, courses, workshops, or training can give you an impressive edge.
An AdWords certification, web analytics course, or marketing conference you attended demonstrates the specialized knowledge recruiters want. Just highlight a select impressive few to ensure they are manageable.
Hard and Soft skills that recruiters look for in a digital marketing resume
Here is the list of the complex and soft skills. To secure a Job in a reputed company, one needs to have a few of them. Learn those skills that seem interesting to you.
- Data Analysis
- Content Management System (CMS)
- Paid Ads and PPC Campaigns
- Search engine optimization (SEO)
- Conversion Rate Optimization
- Trend analysis
- Email marketing campaigns
- Strategic planning
- User experience optimization
- Social Media
- Attention to detail
- Social media savvy
- SEO knowledge
- Project management and planning
- Customer-centric Mindset
- Creativity and innovation
- Analytical and data-driven thinking
- Collaboration and Team-work
- Communication and interpersonal skills
- Presentation skills
Action verbs for digital marketing resume for a fresher
Action verbs add energy to the sentence, making the sentence more dynamic and engaging than passive voice/nouns.
Using the action verbs like developed or managed demonstrates the skills with the duty performed.
- Oversaw website optimization that led to a 20% increase in site traffic.
- Implemented website optimization initiatives that boosted site traffic by 20%.
In the first sentence, “oversaw” and “optimization” are passive and noun-based.
In the second, “Implemented” and “boosted” are strong active verbs that add more energy and dynamism. The active construction makes the sentence more lively and engaging.
Here are some action verbs you can use while making your Digital marketing resume as a fresher.
Sample Resume of a Digital Marketer as a fresher.
Sample resume -1 for a digital marketing intern
Made on Canva.com
Sample resume -2 for a content writer
Made on Novoresume.com
In conclusion, an optimized resume is essential to land your first digital marketing job as a fresher.
Following the tips provided in the blog, such as quality metric-based work experience, using action verbs to demonstrate your work, using soft and hard skills that perfectly relate to your position, etc., that’s how you create an optimized digital marketing resume for a fresher and you will be ready to apply for the entry-level job roles.
Another important thing, I want to add is to always customize your resume for each position and company you are applying for.
With the perfect skills and education matched with the job role provided by the company, you can easily pass the first resume shortlisting test.
I hope you find this blog helpful, and please do share the blog with your friends who need to update their resumes for a digital marketing role.
Comment below if you want to know anything more about digital marketing resume and Digital marketing.